Popp Inc. - Founder & President

Providing marketing communications support for a select group of small-to-large-cap clients, primarily in the technology, life sciences/biotech and financial services industries.  Specializing in media relations with the financial press.  Personalized service and senior-level attention are the hallmarks of our boutique. In addition to worldwide media relations expertise, Popp Inc offers a full suite of marketing and communication solutions -- from strategic planning or the launch of a brand campaign, to speechwriting or the development of creative and impactful marketing materials.

Coffin Communications Group  (CCG) - Managing Director

Oversee client relationships and operations in the greater San Francisco Bay Area for this leading investor relations firm.  Based in Los Angeles, CCG specializes in managing investor relations for more than 35 publicly traded companies.

Credit Suisse First Boston Technology Group            

Managed worldwide marketing, advertising, media and public relations for CSFB’s technology banking group.  Raised market awareness of this new franchise dramatically. Projects included:

·         Tech Group’s first-ever branding campaign, including print advertising & electronic media (TV and online)

·         Targeted direct marketing campaigns to high-profile clients (venture capitalists, tech CEOs, CFOs)

·         Media relations for over 50 senior research analysts & bankers (press releases, media tours; proactive media outreach)

·         Creative direction on all marketing collateral

·         Marketing for major CSFB Tech conferences & events as well as third party sponsorships

Robertson Stephens Investment Banking         

·         Managed all marketing, advertising, media and public relations for this San Francisco-based investment banking firm, focused on technology, healthcare, consumer and real estate growth companies. 

·         Extensive, targeted outreach increased media coverage over 200% in one year. 

·         Developed firm’s corporate image/brand advertising campaign 

·         Authored news releases, speeches and articles for management. 

·         Orchestrated media tours; summarized complex analyst research for media distribution. 

·         Managed investment management marketing and public relations for RSIM's suite of mutual funds -- included introduction of first comprehensive advertising campaign and new quarterly report design.

Pacific Gas & Electric                                  

·         On camera corporate spokesperson for wide range of topics -- from nuclear energy to environmental issues, power outages and human resource policy. 

·         News representative for Diablo Canyon Power Plant with NRC clearance & emergency training. 

·         Hosted internal satellite communication video program for 28,000 employees. 

·         Authored news releases; managed press conferences. 

·         Product manager for Clean Air Vehicle marketing program, introducing electric and natural gas vehicles for commercial and retail markets.

Coral Gables Chamber of Commerce

·         Developed first marketing and economic development campaign

South Florida Magazine

·         Managing Editor

Ketchum Communications

·         Account Executive for variety of consumer product accounts.

Hastings College of the Law

·         Directed public relations and marketing for new Law Center